Ask HN: review my mattress startup

I want to share a company I have been working with. The idea is that by selling exclusively online we can offer a high end mattress for less than anywhere else. We are also trying to simplify the mattress buying experience by only offering 2 varieties of mattress: firm and plush. I would love to get some feedback from HN people about the site. http://saatvamattress.com

Thanks!