https://www.bloomberg.com/news/articles/2016-08-04/food-star...
Clearly unethical and maybe broke a few laws but who ever said that growth hacking was a game where you always keep your hands clean?
> but who ever said that growth hacking was a game where you always keep your hands clean?
This is called fraud.
An interesting question is how long it’s material for. Clearly it’s material while it’s a meaningful portion of their total revenue or per-store sales. There’s an argument that buying your own product is material long after real revenue has grown, though, because it’s likely to have an impact if publicly discovered. Basically it becomes a skeleton in the closet, and as long as that skeleton is (a) known to the company and (b) newsworthy (and thus likely to impact the company’s perception and valuation), there’s an least an argument it still needs to be disclosed.
I cannot wait for their test tube chicken.. (https://www.justforall.com/en-us/stories/clean-meat)
And because they paid me to make this comment.