I am not convinced that Reddit was not played on this one.

It is easy to get anything to do with Colbert upvoted on Reddit. It was around 17 days ago that he seemed to start making personal appearances in the comments too.

All it would take is one Colbert/Stewart staffer to seed Reddit and it is off and running.

Not disparaging it. I think the rally is a great idea and the theme is brilliant. Reddit and other similar sites can be a powerful initial catalyst but it feels like this happened awfully fast to attribute the real genesis to the Reddit community.