Ha ok that's true. Ad breaks are long, superimposed ads exist, and sponsored content is a thing. Maybe "less intrusive" or even "predictable" is better language. I'm thinking of moments where you're scrolling and you get a pop-up that you can barely figure out how to close. You go to click a link and the page moves, whether by accident or not, because of an ad loading there. Autoplay ads (and other videos) that make me instaclose, etc. TV is at least predictable.