It is easy to get anything to do with Colbert upvoted on Reddit. It was around 17 days ago that he seemed to start making personal appearances in the comments too.
All it would take is one Colbert/Stewart staffer to seed Reddit and it is off and running.
Not disparaging it. I think the rally is a great idea and the theme is brilliant. Reddit and other similar sites can be a powerful initial catalyst but it feels like this happened awfully fast to attribute the real genesis to the Reddit community.
edit: I think it was $150k when I checked this morning, now it says $244k. A quarter of a million dollars in less than a week.
I can be a bit oversensitive with anything that smells like astroturfing, I suppose, even when it is for events/organizations/people/causes I like.
Now the idea is starting to bug me and I'd like to look into it a bit.