In general, software has zero marginal cost, so in theory, it's price should fall near zero due to competition. So why is the subscription market behave so different ?
And what can be done about that ?
And what can be done about that ?
Even if some other software has the same or even slightly better abilities at a lower cost, the overall cost of switching is much greater. Especially if someone else is paying for the tools.
Until some software appear that make user's competition more efficient and they are forced to learn new ways to not get out competed.
Then the cycle starts all over again.
only if there's no competition, or there are substantial barriers to entry (such as regulation).