I strongly disagreed with the same paragraph. "Consumers want immersive experiences, well-designed pages with fonts, graphics, photos, and videos coming together into a compelling format." No, they don't want that, especially not the video, and the rest is just a nice-to-have, not a want-to-have. You WANT consumers to want that, but they don't; it's being forced on them instead. Plain text with the occasional still graphic, on a plain white background, would be just fine.