> Take my colleague Connie Loizos’ article from yesterday reporting on a new venture fund. The text itself is about 3.5 kilobytes uncompressed, but the total payload of the page if nothing is cached is more than 10 MB, or more than 3000x the data usage of the actual text itself. This pattern has become so common that it has been called the website obesity crisis. Yet, all of our research shows people want high-definition images with their stories, instant loading of articles on the site, and interactivity. Those features have to be paid somehow, begetting us the advertising and subscription models we see today.
It was kindof upsetting to read this after having switched the article into Firefox's reader mode, because the page was completely unusable.
If you want to talk about consumers' wallets not existing in a vacuum: if your 3.5 KB article is sending me 10 megs of crap, then your mobile users' carriers are charging them more than the advertizers are paying you.
There are some real challenges in figuring out how to fund journalism, but if bandwidth is one of them you're doing something very wrong.