Even if we choose not to have things because they're expensive, it doesn't mean we should not complain about the prices. Companies make changes based on feedback so if there's good evidence that people think something is too expensive, the company may consider changing their prices or have offers.

I don't think people don't complain about stuff enough, we get taken for rides by big companies all the time while their CEOs take home massive pay packets. People should fight for better services and lower prices more; it works!