"Look for satellite dishes. They all point towards the equator. In London, that is roughly south-southeast."
If by "roughly south-southeast" you mean "south" and by "in London" you mean "in the northern hemisphere" :).
If by "roughly south-southeast" you mean "south" and by "in London" you mean "in the northern hemisphere" :).
That only really works in the UK though. If I go up to the roof of the building I'm in now, I see some dishes pointing east, some west, and some directly up (well almost)
So depending where you are on Northen hemisphere and which satellite provider are you using your satellite dish points to anywhere between south-west to south-east.
For example: https://en.m.wikipedia.org/wiki/Astra_(satellite)