Who Are The Biggest Users of Amazon Web Services? It’s Not Startups.
techcrunch.com
techcrunch.com
It's surprising that it is banks though, not really sure what they are using AWS for and how they are handling privacy issues.
A comment on the post also mentions a good point: AWS presents a much better cost savings to a big company vs a small one so it's a no brainer that they are using AWS.
I spoke to a lot of friends and acquaintances in smaller companies and startups that all said the same thing: "once EC2 supports static-IPs we'll use it". Now that EC2 has Elastic IPs, I'm sure using EC2 for the main set of servers will be an attractive option to startups and smaller companies.
This activity is perfect for AWS (and mostly pointless for its original purpose, as Citibank and others have proven).