> I consider developing to be a creative kind of job, one where more arse-in-seat time means lower or even negative productivity.
As much as I would like to believe this, I don't think it's true. Looking at people who do PhDs, including myself, they work 60-80 hour weeks because you can get more done in that time than working 40 hour weeks. Every startup founder ever has worked extremely long hours. Googlers and Mozillians are in the office long past 5pm.
Certainly your productivity drops on a sliding scale probably after 20 hours of work, but to suggest that 100 hours does not get more done than 40 is pure fiction.