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I’m no GDPR expert, but wouldn’t it apply to data of European citizens even if they’re not the customer? Since unroll.me slurps up email, don’t they still have to comply with all the rules for data because presumably some of that email data originates from the EU?

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No, because they’re pulling out of the EU market there is no judiciary oversight from the EU of their business, so the rules simply don’t apply.

I am not an expert myself. But how should the EU enforce anything against a company that doesn't do business with EU citizens? They can't restrict any market access and they have no jurisdiction outside the EU.

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