I don't really see any ads just by running NoScript. I don't see the need for an ad blocker.
If a site won't render with javascript disabled, then I just close the tab.
I moved to uMatrix because of this[1]. That doesn't seem very practical to me. Don't you need javascript to view, say, youtube videos? Also to make almost any sort of purchase transaction too. I do think it's a shame that that's the kind of internet we have to deal with now.