How would you deal with one of your customer faking ad views?
That's the main reason I hear from people why server-to-server ads won't work reliably, since the ad network "needs" more data to verify legitimate views
That's the main reason I hear from people why server-to-server ads won't work reliably, since the ad network "needs" more data to verify legitimate views
I don't actually pay on "ad views"[1] directly. If an advertiser wants to buy brand awareness (CPM/CPV) then I need to understand how they're measuring the ROI on that brand awareness. Once I understand that, I can test traffic -- basically mix it in -- on each of my publishers to see if they are generating that ROI. This takes time for brand awareness since good tests usually take months, but for CPA/CPR/CPL deals are faster, so I end up doing more of that.
Nevertheless, if I thought someone had figured out a way to cheat me, I'd stop their traffic; I'd talk to them, and explain my thinking. Maybe they can convince me I'm wrong.
[1]: I'm not requiring clicks, but "impressions" as the IAB puts it are insane https://news.ycombinator.com/item?id=11901567