> What this means is that, unlike so many other gaming trends, Fortnite truly seems like it's here to stay. According to Google searches, Fortnite has a ways to go to reach the staggering highs of Pokémon Go, the popular mobile game that became a huge phenomenon throughout the summer of 2016.
The argument is that Fortnite is not a fad, and then it's immediately compared to one of the biggest gaming fads in recent memory? And it isn't quite as popular as that fad? Okay.
> “More people in the U.S. are searching for ‘Fortnite’ on Google than they are for ‘Reddit’ and these searches have risen sharply over the last two months," said John DeFeo, VP of Internet Marketing at Purch, Tom's Guide's parent company.
What a genius comparison! Perhaps a site that's been around for over a decade and already has mass brand recognition might not get as many people googling it bare, since most people can just... go there directly.