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PUBG is a terrible implementation with textures and assets purchased off the unreal store. PUBG piggybacked off the popularity of H1Z1 and took off because it was slightly better. Fortnite, although cartoony, is by large and far the most stable and most competitive battle Royale out there. Epic's update pipeline and developer blogs are phenomenal, especially compared to Bluehole. PUBG performs worse in it's current state than when it did pre-release.

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H1Z1 Battle Royale mode was licensed from PUBG creator.

I agree PUBG implementation is terrible, but nonetheless the credit is due where it's due. Brendan Greene started it, and PUBG trails Fornite only slightly despite costing $30.

Fortnite gets 2-4x more concurrent viewers than PUBG on Twitch.

And H1Z1 was a "rip-off" of DayZ. And DayZ is what made battle royal popular (I won't go as far as to say invented it, as I'm sure BR must have existed in other games before it). It's hard to understand why DayZ did not cease this market opportunity, but I guess they are too buzzy actually making a good simulator. Yes, simulator, DayZ is not a game, it's a zombie Apocalypse simulator. And that's what makes DayZ so unique. I can't wait until DayZ gets their first release (it has been in alpha for several years, and will soon hit beta) and it will have game-play like the walking dead tv series, with zombie hordes, state of the art gun fighting, weather, hiking, zombie - simulation, with decent graphics and gameplay. The early days of DayZ (Arma 2 mod) was the best game experience I've ever had in my life, and I've been a pretty hard core gamer.

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