Thanks! But my question - probably not phrased well - was whether you told them about the app or whether they organically found the app and were ok with how to install it.
I feel that if you know your customers well and vice versa (usually a high-touch sales model), you can tell them where the app is, how to install it, and like you said, they don't care.
If you have a PWA sitting in the wild and have a low-touch sales model, I wonder how many people will actually go to that site and hit 'install to homescreen' vs looking for an app. It is a very strange approach on an iPhone.
A concrete example - I don't know our company. I'm a farmer and I want a daily record entry app on my iPhone. Do I go to the app store, look for an app and go through the usual dance OR do I look on the web, find the PWA, see a prompt to 'install to homescreen!' and I'm ok with hitting OK on it.
If I don't hit that 'install to homescren!' button on iPhone, I won't get things like web push notifications (which you still don't get on iPhone) which are pretty important to some apps.
If I come to you, or if you send out a message personally to me and tell me to 'install to homescreen' then I'm totally fine with it.