AT&T Unveils a Fake 5G Network Hoping You'll Ignore T-Mobile Is Kicking Its Ass
techdirt.com
techdirt.com
What you want to pay attention to is the actual underlying technology and see if they are "Rebadging" or not. They use these terms to confuse people who buy phones. Similar to how NVIDIA, AMD and Intel will use new "chips" when they are rebadges. All of these companies have the same management systems in the same systems by Alcatel Lucent its just the big players can actually differentiate themselves a bit. Google Fi and others are MVMOs which basically buy excess network capacity and package it.
It's almost like the euphemism treadmill. As laypeople hear the technical terms repeatedly in the news and associate it with meaning 'this is Good New Thing,' marketing departments will notice and slap them onto more and more stuff until the term loses its original value. Rinse, repeat.
Project Fi caps data bills at $60/month: https://fi.google.com/about/plan/
It's also been helpful given how many people absolutely refuse to stop calling my old number despite explicitly telling the resistant ones "I have a new number, I _will_ stop checking the old one, and I can't answer calls to it anyway".
And I have to say "original definition", because the ITU eventually threw up its hands and said "fine, whatever y'all are calling 4G is 4G now!"
In technical circles, 4G was used as a synonym for the IMT-Advanced spec, but that was just common courtesy. And then post-HSPA technologies like HSPA+, Mobile WiMAX, and LTE showed up, and every carrier that implemented them called them 4G, and the ITU couldn't do anything. Eventually they published a nothingburger of a press release saying that they don't care anymore and as far as they're concerned, anything the carriers are calling 4G is 4G.
Of course, I had recently switched from ATT to Tmobile, so I'm not sure whether AT&T's HSPA+ was on paper speed equivalent to TMobile's LTE, but the difference in experience was amazing (it could also have been the fact that TMO had planned additional capacity before everyone joined - AT&T was crowded/oversubscribed for sure - or maybe the iPhone4S modem was just slower in general than the iPhone5).
AT&T was stuck on 21 Mbps vanilla HSPA+, while T-Mobile rolled out 42 Mbps DC-HSPA+ in 2011 (with a surprise midnight announcement that they'd already converted a huge chunk of their network and just turned it on). DC-HSPA+ had real-world performance better than or equal to AT&T and Verizon's LTE networks at the time, which were allegedly 100 Mbps but didn't perform like it, so I honestly don't blame T-Mobile for marketing it as being equal to Verizon's network. For context, this was back when AT&T was trying to buy T-Mobile, and the reason why T-Mobile was enthusiastic about it was because they were out of spectrum and didn't have any room to roll out LTE. So instead they went all-out in making their HSPA+ network as fantastic as possible until they could get bought by somebody with spectrum (i.e. AT&T). Rolling out DC-HSPA+ ahead of schedule was just the start; they had plans to follow that up with MIMO bringing speeds up to 84 Mbps. But then government interference caused the deal to fall through, which triggered a trap clause that forced AT&T to cede a decent chunk of spectrum to T-Mobile, so they scrapped their MIMO plans and rolled out LTE on their newly-acquired spectrum.
And they very much had an incentive to make their LTE network fantastic, because they needed it to perform better than their DC-HSPA+ network to be worth it for people to buy new phones. Being newer than AT&T's and Verizon's LTE networks (and maybe Sprint's, but I can't remember if Sprint switched to LTE before or after this) probably helped them, as they got to start it out with all-new hardware.
AT&T and T-Mobile both marketed HSPA+ as 4G. IIRC, T-Mobile did it first, and AT&T followed suit. It wasn't just a US thing either, because Canadian carriers also followed our lead and did the same thing.
Sprint marketed WiMax as 4G. They were the first to market anything as 4G in the US.
Verizon marketed the original version of LTE as 4G. While LTE-Advanced meets the IMT-Advanced spec, original LTE doesn't. And then as Sprint, AT&T, and T-Mobile all rolled out their LTE networks, they marketed them as "4G LTE" even though they too were using original LTE and not LTE-Advanced.
I had an EVO 4G
Me, too! It was my last Sprint phone.