Hence the "hour of code" and "everyone should code" movements.
Funny times we live in, people think as if this was something like hunting or riding a horse.
I wonder if in the history there was a moment where people organised "hour of making baskets" or "everyone should write books"
In times past, skilled professionals were more sensible and had guilds and trade unions to protect their value. It's funny to see how tech megacorps are easily able to subvert programmers' "passion" and "hacker attitude" to promote programs that devalue their labor.