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I wonder how much the sites they used biased the results. Google's search results are very F-shaped, for example, and so is any left-to-right language text that is divided into paragraphs with headings. Does the "use an F-shaped pattern" recomendation actually boil down to "display text the way ypu normally would in your language"? If so, that's not nearly as interesting.

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Well for navigation, the F-shaped or "Top-Left" pattern has been a staple of site design for at least 11 years.

In 1999, when i started making sites, the sort of nav was considered "boring" because everyone was using it, and our designers often created weird (poorly performing) nav just to buck the trend.

I had the same thought actually. I think what might be more interesting, or at least as interesting, is the flow of how the user looked at the page. What did they look at first, second, etc.

The fact that the bottom right corner is barely ever looked at directly is hardly surprising, but seeing how the user processes the page could be interesting, especially with some layouts that are more visual than than search results.

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