> The margin saved by removing some of the middle-men, can then be used for distribution-marketing-sales to reach out to customers in order to breach that comfortable group monopoly.

Kinda. If there is no natural market per se (i.e., you have to use marketing dollars to convince consumers they not only want Product X but __need__ it) then you're going to need __a lot__ of money. Coke / Pepsi money. Verizon / Comcast money.

Sure. WP is a wonderful story. Everyone loves it. It feels good. Or maybe it was just luck / timing? Maybe the traditional players then were slow and blind? Is that still the case today? Or are those opportunities dwindling? Quickly?

I suspect the latter.