The hacker method for game publishing: band together
theindiebundle.com
theindiebundle.com
Another great example: steam shows me a game that's 18 months old for 10% of the original retail price, I buy it on their platform and instantly download/install it on a whim and in one step, and I'm a happy customer. I never would have purchased it if they hadn't dumped it in my lap... but when I can get at least a few hours of (perhaps questionably good?) entertainment and new gaming experiences for the price of a pint or two of micro, that B-game I wouldn't otherwise have purchased starts to look more attractive.