Thank you for the response. Actually I also don't see it as "massive" thing, small niche is fine, especially if you fit well into it :) But despite that, I'm interested why do you see it in that way? Because the type of content? Or because the way of consuming content in such way? Or both? :)
I'm not interested in it personally, but wanted to give you a heads up :) The only thing I can suggest to you is design related: make news and category titles less alike. Besides that, you might want to do "friend-to-friend" feedback gathering and SEO for this kind of stuff.