I couldn't make it through the article due to the font size. Only 13 lines of text fit on my phone screen, each with ~25 characters. I know the current design trend is toward larger fonts, but this is ridiculous.
I do agree that the font size was a bit large though, but that can be easily fixed by simply reducing font size in the browser. Firefox (I'm sure there are many other options, e.g. Pocket) can show the site in article mode where you can easily adjust the font size to your liking. Problem solved!
Very interesting article by the way!