See also: Blackwater -> Xe -> Academi
Why unless they're the founder?
They're still American, but I have more pity for the Lennie's than the Bernie Madoffs of the world.
I would suspect the workers will regroup, some of them having had their internal political status changed by the scandal, others holding the external relationships, and the business will go on in some shape.
From what I remember, the researcher who started collecting Facebook data has already tried to scrub his connections with Cambridge Analytica and it's UK parent company from his CV and research history.
In politics, any future venture by these people is going to have a difficult time. No candidate wants to be called out for employing anyone from CA’s core team now.
What’s also going to be really hard to shake is th litany of articles pointing out that CA actually failed pretty badly at achieving its promises. Just consider the “honey trap” offers they were making: if you actually own the secret sauce to influence elections with big data and machine learning and psycho ops... why go for the oldest, most shady trick in the book?