Maybe nobody cares because nobody got any fines maybe. This could be different with GDPR. Time will tell how hard they will enforce these rules, but it could be very harsh and very expensive for some people.
I'm sure someone once said "This is why we can't have nice things".
GDPR is scarier because the fines look higher and uniform across the EU, as far as I can tell.
[0] http://www.theregister.co.uk/2016/10/05/ico_finally_delivers...