I only wish the author hadn't forgotten to mention the quintessential non-Apple company: SNAP[0]

Many say the current game of musical chairs is overdue for a pause. My money (not literally) is on Tech stocks taking the biggest hit. But as the article put it, Apple isn't a Tech company -- it's a manufacturer (and superb retailer!) of products that are observably differentiated, as they clearly command higher prices for virtually the same functionality as their competitors.

[0] https://www.bloomberg.com/news/articles/2018-05-02/snap-s-sl...