On the other hand, in countries with huge populations like China and India, it seems that cheating is rampant because the stakes are so high? Can't recall what happens in India, but in China, the university you're allowed to choose is limited based on your final gaokao (high school examination) score. That in turn also determines what you're allowed to study, and that in turn determines what kind of jobs you can get when you graduate.
Pressure exists because it all comes down to a single score. But on the other hand, because of the scale of the population, I imagine it becomes an issue of efficiency. If it didn't come down to a single score, can't imagine the monstrosity that would be the admissions process for all the top universities. For example, I hear about Canadian universities that now say they don't prioritize GPA; they'll consider extra-curricular activities and so on too. Good luck with that if your admission applications explode a hundredfold.
So like someone else commented in this thread, the many become suspected instead. One department at my alma mater decided that GRE scores were not reflective of quality of students coming from China for masters degrees. So they threw GRE out the window and decided to only look at students that came from top ten universities in China when it came to Chinese student applications.
As with most things, the issue is multi-faceted and complicated.