This is far from their first `vertical`. Events, groups, marketplace... Eventbrite/whatever is still here, meetup is still here, and craigslist is still here too.
This is far from their first `vertical`. Events, groups, marketplace... Eventbrite/whatever is still here, meetup is still here, and craigslist is still here too.
To give an example, Facebook Marketplace has become a considerable threat for "Small Items for Sale" category in emerging markets where classified websites other than Craigslist are dominant.
With its strong user profile integration that keeps out fake sellers, Marketplace has become a huge sell in countries like India, Pakistan and UAE.
I am definitely not surprised if Facebook would be going in for a vertical approach. Messenger used to be a part of Facebook. It's a stand alone product for a while now with bots for virtually anything (sellers are using them to give out promo codes), a separate mobile app and even a web app.
However, I don't see this verticalization to necessarily happen as a non-Facebook experience though. For Instagram, it makes sense to keep it that way and not bring it inside Facebook. For Marketplace and Events, it might not be the case because it needs that strong network affect and makes Facebook work as a platform to find, do and participate in things.
This is particularly useful when trying to find new events per se. For example, I see a friend marking himself "interested" for a particular event on Facebook. I do the same and reach him out on Messenger to ask him / her to go together.
I have to stick to Facebook because one way or the other, it gives me an avenue to socialize because people I know are there, use it regularly and are contributor to the network effect.
I do agree on Facebook there is more noise than I found on craigslist. I think this is because of the UX, Facebook makes it easy to send a false positive for interest whereas on craigslist it takes more effort and therefore reduces the signal to noise ratio for buyers who are actually interested.
With CL, they have to punch in a phone number, or use email to ask inane questions like that (which they do, just not as much).
imho this has always been the ace up FB's sleeve in terms of monetization and justifying their market cap.
"Craigslist will generate revenue of almost $700 million this year [full year 2016], with a profit margin around 80 percent — making it the most profitable classified advertising site in the world, the AIM Group reports in its Global Classified Advertising Annual."
"it managed to increase revenue by 75 percent in 2016 over the estimated 2015 total"
https://aimgroup.com/2016/11/29/craigslist-revenue-soars-aga...
Story from May 2017 talking about how well they're doing:
https://www.forbes.com/sites/ryanmac/2017/05/03/how-does-cra...
The AIM Group's long term chart on Craiglist's estimated revenue, year by year:
https://i.imgur.com/cAwd2T3.jpg
Obviously we'll see how Craigslist fairs over a longer period of time vs Facebook market. However, Craigslist is a free listing service for the typical user, as such Facebook is a modest threat - people can trivially list on both services.
I also see many uni kids flipping their textbooks and other small belongings on it, because it's really easy and right there in the app everyone looks at all the time. It also targets location, so uni kids living on campus sell directly to other uni kids living on campus and so exchanges become trivially easy.
It may not have disrupted the US market, but it's certainly had an impact elsewhere.
I offload items I don’t want anymore via Craigslist in the US. I try to give away or sell items at a low cost to reduce the hassle and time that I have to invest (a great deal is less likely to turn into a person who cancels at the last minute after I’ve set aside time to meet). For items with a cost, the majority of emails are insulting low bids.
Glad to know this isn’t a local / regional issue.
Dating might be seen as a bit too much though; many people (for whatever reasons they have for it) prefer to keep their dating life away from their normal interactions. It depends on how it works, but it seems unlikely it will be seperated from the normal experience which I think will be a big hurdle for many. Then again, maybe it's already known and fixed as this is the first time I read about it.
Here it's common to ask a girl/boy for their Facebook once you have met, but meeting someone on Facebook seems difficult. Would you do it through a group?
Safer for a girl than meeting a rando off tinder or okc in terms of online dating
Yes you can. I don't have any 'friends' on Facebook but have a long list of Messenger contacts and groups.
That's probably more useful information to Facebook than some nebulous graph of people I vaguely know. Messenger contacts are those with whom I actively engage.
Edit: should also point out you might just be a neckbeard or fogey and may be unaware of your more socially aware fellow spaniards using Facebook to date
Then again i never saw anyone using the shopping feature with success, so i know it's all just point of view.
The marketplace features Facebook added to groups are a light support for how people were using groups anyway.
Dating site like features on Facebook, besides just sending messages, were always apps.
Facebook Marketplace is really good for niche buying and selling, since you can have a group dedicated to specific topics.