Like people might check their phone if they get a message or need to respond to a spouse. But the majority of my friends, if in a bar or shop or party, rarely ever look at their phones .. unless a good several minutes go by and no one talks to them and it's a way to avoid boredom or awkwardness.
I mean people look at them when they're alone on a bus or train, but I mean before that we just looked at books or magazines. It's like a better book or magazine that's interactive.