1) The announcement is made by Google, yet Google is not accepting EAP registrations. Very confusing.
2) The registrars accepting EAP are not as widely known as you would expect for something like this, meaning that I am going to have to pay to registrar now and then a transfer fee to transfer to my primary register down the road.
3) GoDaddy is listed as an EAP registrar, however, they are only accepting pre-registrations at this time. On top of that, they found a way to be even more shady by charging a $173.99 for "Priority Pre-Registration".
Whether registrars support EAP, and how they implement it, is entirely up to each registrar. If you have complaints about any specific registrar practices, or about registrars not supporting it full stop, then those should be directed at the registrar in question.
They're just auctioning off all the good names - same as every other domain squatting rent seeker...