Introducing .app, a more secure home for apps on the web
developers.googleblog.com
developers.googleblog.com
> The HSTS preload list is built in to all major browsers (Chrome, Firefox, Safari, Internet Explorer/Edge, and Opera). It consists of a list of hostnames for which browsers automatically enforce HTTPS-secured connections.
Obviously, that HSTS preload list contains the domain ".app". That's the key feature of this new TLD.
Once you close your browser (and change to any other protocol like SMTP or FTP), there is no difference between .app and any other TLD.
These three TLDs are half the price of this .app gTLD. In fact all gTLDs are stupidly over-priced.
Furthermore, a .com can satisfy 100% of the needs of your organization. a .app will only ever satisfy a tiny niche of your needs. So instead of an organization needing 1 .com for $10/yr, they suddenly need half a dozen gTLDs for all their various services, at a cost of $20-$50/yr each.
If this is starting to sound like a giant racket, then you're paying attention.