You've put forward a little risk/reward proposition where users are unable to properly assess the risk. People love to be rated, that part's easy. You rely on them to take your word on the site's affiliation, to not understand that you can collect passwords despite saying otherwise, or vary the site's behavior mod N, or cross-match fingerprint:password with leaked/purchased/accumulated fingerprint:username data, and so on. They look at it and think, 'looks legit'. It might well be, but the proposition is unfair and its unconstructive to condition users to accept this type of trade-off.