- big difference between 10x revenue vs profit, what's the current cost basis / margin in the product? - evaluating current marketing efforts, how much demand is from inbound vs outbound, what's working and what's not - pricing, is the product being priced correctly - cost factors: support, infrastructure, salary, anything around cost of goods sold - what's the current revenue base? I would argue going from 100k MRR -> 1m MRR is a lot easier than going from 1m -> 10MM, that requires a lot more coordination and most likely enterprise customers - existing customer base, do I have success selling into some enterprise vs selling into longtail b2b segment
if I just had 1 year, I would be biased towards trying to focus on my core products and growing them, however if I don't have a large enough addressable market and I needed to 10x in 12 months, then I would focus much more on product development +R&D
if I had 3 years, I think the strategy would be similar, but with longer time spans to test different strategies