Another Azure dev checking in :)
Have you seen Application Insights Workbooks [0]? Basically you can have interactive notebooks and run analytics queries against your telemetry, generate charts, add text cells, etc. It's picking up usage for investigating outages, e.g., have a Workbook with a query that looks at your dependency calls and determine what service is failing + produce a visualization.
Workbooks don't actually execute any external actions, though. It's solely an analysis tool. Runbooks skew the other direction, they are for executing scripts (more or less).
Jupyter/python seems to fit in a nice gap where this could be bridged, especially with the level of existing python support from azure sdk + cli.
PS: a dev from Workbooks has seen Azure Notebooks, and was curious a while back about how he could integrate the functionality [1]
[0]: https://docs.microsoft.com/en-us/azure/application-insights/...
[1]: http://blog.my-is300.com/2017/06/what-i-work-on-application-...