In my area, with Cox, they raise the speeds on the upper tiers, but the prices on everything. 10mbps for $43, 30 for $64, 100 for $85, and 300 for $105.
10 is slow enough that I'd have to watch my downloads if my wife or kid were streaming something, and saves just $21/month from the 30 package. When I started using them about 8 years ago, I was single, and my tier was about 15mbps for about $30. I think the lower tier was about 5 for $20. If there were a viable competitor in the area, I'd switch to them for a couple years, then come back to Cox as a new customer and get the discounted rates. No such luck.