It is interesting because it advances the state of the art: it makes safe "systems programming" possible, which no production ready language previously provided.
It is interesting because it is accessible to many of the people who frequent HN. It's community is similar enough to the community of HN readers that many HN readers can use Rust and not feel out of place. The concepts it introduces are not such a departure from the concepts familiar to many programmers that a huge amount of learning is required. (Compare to, say, more research oriented languages like Idris).