Awesome idea for a satire site, and this appears to be well intended. However it did bring an interesting thought to mind: somebody could easily create a site like this for the express purpose of building retargeting audiences in a given niche. Post something likely to go viral in tech circles, for example, then throw retargeting pixels from FB, Google, etc on there. Notice that the URL posted to HN had a tracking parameter attached to it (“?HackerNews”). I didn’t bother to look at the code on the site, but I noticed that Adblock Plus blocked 4 elements on the page, so maybe they’re already doing this. Even just with the YouTube-based promo video embedded on the page, you can retarget people that watched the video.