When you use marketing buzzwords, you sound like a moron

All people are imperfect.

I have watched how market buzz words evolve, it is often not an intentional process. In many companies, there is very little direct cooperation between engineers and marketing/sales. In fact, it can get so bad that even the middle-management is not qualified to understand what their team does.

In such an environment, most people don't speak 'engineering'. So there are two groups of people talking at each-other, why?

> "When marketers shoot out of the gate with a shitload of buzzwords, this engenders in me an instant dismissal. I instantly don’t trust anything you have to say."

So now you have this poor marketer or sales person just trying to sell the God damned product, but it feels like nobody in the company even knows what the product is. Why? Because nobody in the company remembers how it came to be, and its success is nobodies personal vested interest.

By the time a product reaches a sales team - it's just a word soup. Verbs became nouns, nouns became adjectives, some words were made up, and some words only exist because engineers were condescending to sales.

This blog post is really condescending. Marketing buzzwords are not for you, they're for people who don't understand marketing, and probably view it as a black box. It's marketing people marketing themselves. I don't exactly see where the problem is....

Um. There are a lot of cliches in this post. Also a cliched meme. Technically not buzzwords, I suppose, but maybe be a bit less harsh if you're not going to be creative in your use of language either?

For years now, I hear Jimi Hendrix in my head whenever someone spouts too much jargon.

But you and I, we've been through that

And this is not our fate

So let us not talk falsely now

The hour is getting late