(I work for one, which makes me especially interested in this topic. But I don't work in that particular area, nor do I speak for my employer.)
It makes me wonder whether some sort of collaborative fraud detection might be possible. As the merchant, you have access to additional information that the credit card company lacks -- things like the customer's name and the delivery address are (as this article explains) very helpful in detecting fraud, and these are data that the credit card company does not have access to. And of course the credit card company has access to information like the customer's purchase history and their recent transactions, which are useful for identifying fraud from a different direction. If both sources of data were available, it might be possible to detect a higher percentage of fraudulent purchases, and merchants who ship goods could be provided with the information so they could delay or cancel the shipment.
Do you think merchants would be interested in such a program?