Charter Suffers Worst Selloff in Nine Years After Shedding Subscribers
bloomberg.com
bloomberg.com
Who would have thought that it could get worse than Time Warner.
I'm glad to see that CEO Rutledge's idea of playing hardball with customers and not allowing them to extend or take advantage of promotional offers is not paying off.
I paid $60 a month with tw and would call in every year and extend that offer by explaining that I would consider going with the DSL provider. Annoying, but better than the standard $90 a month.
Rutledge came in and killed that saying that those customers are undesirable. http://stopthecap.com/2017/05/24/get-better-deal-charterspec...
Sure, if you are selling a low margin product and not making money on those long time customers that makes sense. But data has almost zero marginal cost once you've got the pipe hooked up and the autodraft payments flowing.
Their refusal to not offer to extend to me, a long time customer, the same offer they are giving to all their new customers caused me to cancel with them and switch to a slower DSL connection, just out of spite.
I suspect by these numbers that I am not alone. And they don't appear to bear out the idea that they would make more money by gouging a smaller set of willing customers either.