Instagram blatantly ripped off Snap and now they're choking on their pilfered feature set. Good. Figure out your own damn innovation.
This reminds me of the time that Larry and Sergey tried to rip off Mark. They built a whole bunch of social stuff without really understanding why. Now Mark is trying to rip off Evan and building a bunch of stuff the kids like without really understanding why.
I know that all the tech giants have essentially stolen basic ideas from their predecessors but it is typically because they can see potential and a future that nobody else has envisioned. Yes, they steal the original concept but then innovate and expand. What IG is doing with Snap features is a desparate ploy to crush a competitor without truly understanding them, their users, or their marketplace.