To say that you are not affiliated on a non-clickable bit of text after ripping off half their homepage is a little low.
http://awesomenessreminders.com%22
instead of this:
A: No, it is just a joke. If the person target by the joke just ask us to stop, we will stop immediately, no questions asked.
Ah, too bad.
There are are several people I would sign up to get this (and I'm only slightly kidding).
If you allowed real insults, it could get out of hand quickly.
Even with that disclaimer in your FAQ, things could get ugly for you.
IIRC, the "awesome" guy said that around 7% of the people they call get upset with hearing they're awesome.
I imagine your numbers, from recipients who don't get the joke or are caught in a bad mood, would be higher.
FWIW, I would never offer a service like this, not only b/c of the potential liability issues, but also for all the bad karma you could stir up.