>The "you're the product" labels us as sheeple.

Why? I use a lot of services knowing that they are spying on me and selling my data. In those cases I think the service is worth it.

You don't need to be some kind of sheep to make this economic decision. The sooner people realize that we truly are the product in these circumstances (and other non-online activities) the better as they'll be more educated in respect to what they're choosing to be part of. Sugar coating it or bringing up its complexity doesn't really help. That saying is perfectly valid as-is and should be a message worth promoting. Hemming and hawing about it not being totally accurate doesn't seem to be helping things.