Does this create a situation where Apple will be forced to switch away in order to differentiate, or does Intel plan to offer other kinds of improvements to their larger customers? Sounds like greater vertical integration will become a key differentiator. Admittedly, if the gaps between ARM and x86 chrome books are any indication, there’s still some room for Intel to be competitive. But does that hold for someone targeting a higher price point and with more control end-to-end?