Go developers are busy making fancy (or rather, pretty generic and bland) logos and thinking about "brand identities", while developers who use other languages do actual work. Does a programming language really need a logo, a cartoony mascot, an entire "brand guide" pamphlet and a "visual identity"? RMS was right when he said that software industry is more fashion-driven than women's fashion. We see this when developers pick their tools not according to their functionality, but to what is trendy and looks cool at the moment.