We're All Terrible at Valuing Software: How to Succeed in B2C Software in 2018

I'm on the side of freemium. Enjoy all the hard work put into a quality app and pay to enhance your experience. Spotify is a great example (from the post). I was tired of hearing the ads and the limitations of only skipping a few songs. I gladly pay the monthly fee. Bring on the quality and I will be on board. (Ad free at that)

Of course this isn't the *only way to succeed with consumer software, but it seems to be the most consistent business model we see working.

From my perspective, revenue is awesome. Selling someone's data or getting people addicted to micro-transactions (the only other ways people are succeeding) doesn't seem like a desirable business to be in.

What are your thoughts?