Essentially Volvo's approach: "Here is an extraordinary statistic: since the Volvo XC90 went on sale in the UK in 2002 it has sold over 50,000 vehicles, yet not a single person has been killed while driving it, or as a passenger."
That's the only thing I know about it, and my source is a review of a C7 Corvette ZR1 (which Chevy cannot sell in the EU to my knowledge - due to the fact that the engine forms part of the hood)
”Our vision is that by 2020 no one should be killed or seriously injured in a new Volvo car.”