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I get many/most prefer to be the product than the customer. I, however, would love the option to switch.

I guess it wouldn't hurt to give options. I think Google has given this option for their ad network... I wonder how many people subscribe to that.

To the best of my understanding, you can opt out of personalized ads with google, but not all ads. At least for the search product.

For email, one can pay for their google apps tier, which doesn't have ads, but it is obviously targeted to business users, so the value prop is completely different anyway.

> To the best of my understanding, you can opt out of personalized ads with google, but not all ads. At least for the search product.

You can install uBlock Origin in all your devices.

One of these things is not like the other...

Have you also considered that the users who would love the option to switch for $100 may be worth much more to them?

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